vendredi 3 octobre 2008

assignment2: Globalization

Globalization nowadays means that business is enlarging from developed countries to reach emerging ones. The best proof to this is that a number of companies from emerging markets appear in the Fortune 500. This shows that globalization is no more a synonym of Americanization. The size of consumer markets in emerging economies with a rapid growth rate is much more than the old one in less populous economies. This globality is causing American consumers to be more alert leading to a slower growth of emerging economies. In addition to this, emerging countries are going to have to deal with consumers asking for lower prices, the lack of managerial experience, and the cultural differences that impose itself after they are going to hire international employees.