assignment2: Globalization

Globalization nowadays means that business is enlarging from developed countries to reach emerging ones. The best proof to this is that a number of companies from emerging markets appear in the Fortune 500. This shows that globalization is no more a synonym of Americanization. The size of consumer markets in emerging economies with a rapid growth rate is much more than the old one in less populous economies. This globality is causing American consumers to be more alert leading to a slower growth of emerging economies. In addition to this, emerging countries are going to have to deal with consumers asking for lower prices, the lack of managerial experience, and the cultural differences that impose itself after they are going to hire international employees.

chapter III: Globalisation

Marshall Mcluhan :

v He is a Canadian media theorist. “He published the Gutenberg Galaxy: the making of typographic man”. In this book he analysed the impact of media technology on society.

v According to him, a global village was born out of the free flow of information. In addition to this, he suggests that the printing technology participated in the emergence of nationalism, industrialism, universal literacy.

v His analysis was based on Harold Innis’s radical thesis developed in the late 1940s early 1950s: the state of technology.

Summary: Muclahan created the notion of a global village, and discussed the impact of media technology on society.

Daniell Bell:

v He is a sociologist. He wrote the book “the coming of the postindustrial society” on 1973.

v Information society is a term originated from japan in 1960’s and U.S.A gave it support

v The main elaboration of Daniell Bell was about the move from industrial to information society.

Manuell Castells:

v He is a Spanish socioligt based in California.

v He wrote the trilogy “Information Age”. It is an analysis of the emerging trends in global conditions.

v In his first book he talks about what characterizes this new society. According to him, it is network, not industry nor information. More than this, he suggests that internet helped to move from information to a network society.

v He talks about the impact of network on business, culture, and politics. According to him, there could be no information society without network and he prefers the term knowledge than society.

v Third book: “millennium world and identity”. It talks about the power of identity over the state which is caused by globalization.

Discourses of Globalization:

The difference between Americanization and Globalization:

v The term globalization is often used widely and loosely; sometimes it signifies structural and economic changes.

v For some writers this means more or less Americanization. Latin Americans do not agree with this and suggest that it should be called U.S-ization.

Arjun Appadurai

v He wrote a book called “Modernity at Large” explaining what does globalization means for him. He studied five spaces:

o Ethnospaces: it illustrates the idea of flow of people (tourists, immigrants)

o Technospaces: it is mainly about technology transfer

o Finanspaces: it illustrates the international movement of money

o Mediaspaces:

o Idospaces: it regards ideological contours of culture

Globalization:

v a set of processes that embodies a transformation in the spacial organization of social relations and transactions, generating transcontinental or interregional flows of network of activity, interaction and power.

Globalizm:

v Beck terms the neo liberal ideology of rule by the world market ‘globalism’ as different from globalization

Globality:

v every event is a global event (last stage of globalization)